Every call, in one place

Tuesday, October 13th, 2026, 8:30 AM Central

Weekly call, Tuesday, October 13th

On the call: Tim Kaufeldt, Gwen Diede (Dawn and David out)

What we decided

• Wednesday's cancer care card gets a new title, “Cancer care is close to our hearts.” The image stays. It runs once Dawn adds her words.
• Tracy Creger's testimonial can move up to fill the open slot while that post waits Anything not ready stays held, so nothing posts early.
• Friday's clip of David's million dollar question runs as scheduled
• Next week's posts come back to Dawn when she's home, then to the full group
• Comment replies on Corrine's welcome: Tim drafts a reply voice for now, and Dawn makes her edits when she's back

Source: Meeting minutes PDF DCA-Weekly-Call-Minutes-October-13th-2026.pdf, ported from hazelpiper-infra sites/dca-hub/site/assets/meetings-data.json

Tuesday, October 6th, 2026, 8:30 to 9:30 AM Central

Weekly call, Tuesday, October 6th

On the call: Dawn Thompson, Tim Kaufeldt, Gwen Diede (David absent)

What we decided

• The new line is "One price, one promise, personalized care." Dawn and Gwen built it on Tim's pre-priced care at their October 5th session. Tim: "No, it's awesome. No, it's exactly what DCA is." and "It's perfect for a tagline." It goes into the hashtags and into the posts.
• The category name stays internal Tim: "The category thing is really an internal point of view." And: "For our outward messaging, y'all's tagline is perfect."
• Humor, with a purpose Comedy points at the healthcare system, next to professional medical imagery, and Dawn's stick figure trend is in. Tim: "It needs to have a purpose. It needs to highlight something."
• Tim is the next team announcement, as COO Dawn: "Tim, I think we need to announce you as well as COO." And: "It shows that we're building a C-suite." Tim and Gwen write the bio at 3:00 today.
• More people on the page Dawn: "We can feature our referral partners, too." Anyone posting about DCA on their own page can tag DCA or text Gwen, and she'll repost it.
• The remission clip runs today Tim: "More the better." Dawn: "Yeah, I'm good with it."
• Kim's full story, only with her written OK Dawn will ask Kim about the clip of her ringing the bell, and she wants the release "ironclad." Tim and Gwen review the release at 3:00, and it goes to Dawn by end of day.
• LinkedIn goes to at least five days a week Dawn's direction is to post as much as we can when the content is there. Dawn's own clips run Tuesdays and Thursdays.
• Tim answers Roger Beauchamp himself DCA isn't a DPC. It's cancer care, pregnancies, pre-authorized surgeries and MSK, and it's always the patient's choice. Tim: "I'm just gonna clarify what DCA is." Dawn: "I wouldn't get into a debate."
• The heat map comes off the weekly agenda Tim: "Leave it on the list at the bottom, and just say, you know, it's not a priority at this moment." And: "When somebody needs to see it, that's when it'll become a priority."
• Blog drafts go to Tim first Tim: "Before 3, send your 3 drafts to me." He'll make sure they're in line before they're presented.
• LinkedIn and X Premium is decided at 3:00 Tim: "Before I say yes, I want to be able to say to David, this is why we have the expense now."
• Dawn's card is Option C, the split panel Dawn: "I like the half and half." The CEO title gets bigger, the DCA logo goes above her name, and the back gets a QR code to DCA's LinkedIn. Dawn: "I think LinkedIn." A square version comes with it.
• The patient scheduling sheet gets refreshed Tim: "Let's take out patient self scheduling, because that is something we're really struggling with right now." The scheduling email changes from Anastasia's, and Tim: "We can brighten this up, Gwen, with our colors a lot."
• A conference calendar goes on the hub Anyone headed to a conference or event adds it, so we know where everyone will be and can say so on LinkedIn. R E S U LT S Emma Fox naming DCA, the widest reach of the week 393 REACHED David's client and customer clip, the most engaged TO P E N GAG E M E N T Zero out of pocket, David's clip on X 444 VIEWS A typical September post, up a third from August 86 VIEWS

Still open after the call

• The new scheduling email for the patient scheduling sheet. Dawn: "Yeah, definitely not hers." No replacement was named.
• The October 13th post didn't get a yes on the call.

Source: Meeting minutes PDF DCA-Weekly-Call-Minutes-October-6th-2026.pdf, ported from hazelpiper-infra sites/dca-hub/site/assets/meetings-data.json

Tuesday, September 29th, 2026, 8:30 to 9:39 AM Central

Weekly call, Tuesday, September 29th

On the call: Dawn Thompson, Tim Kaufeldt, Gwen Diede (Dawn left at 9:11, David absent)

What we decided

• Everything reaches Dawn and Tim sooner Dawn: “Going forward, just show them to us sooner. Rattle the cage or something before something goes out.” Anything Dawn has asked to change waits for her yes on the new version: “If we want to change it, let's definitely change it.”
• Each call approves the following week only Tim: “Let's just focus on getting this one done, and then let's focus on what's due next week.” Later weeks are shown, not approved, so Dawn isn't overloaded with approvals.
• The headline becomes "One procedure, one transparent price." Dawn on the old line: “That doesn't resonate with me either.” Her direction: “One transparent, all-inclusive price for the entire episode of care.” and “that's the word that everyone keeps using is transparency.” Tim: “That just puts it right in your face.”
• The image becomes a side by side A mountain of claims on the left, one page that says estimate on the right. Tim proposed it for the brokers, TPAs and stop loss carriers, and Dawn said “Go ahead, go ahead, do it.”
• Every post points to who DCA is, in the simplest words Dawn: “Every single time we put one of these out there, it needs to be heading towards that bigger picture of what we do and who we are.” Tim: “The simpler the statement, the better.”
• Imagery gets far more medical Tim called rebuilding the standing image set “a top priority.” Dawn isn't sold on stock photos and wants the picture to show what the post says. On the one she liked: “that looks like they're going to go into an OR suite, so that's the kind of thing we're looking for.”
• New clips are filmed head on, interview style Dawn: “Really wanted to have that look of, like, we actually had a camera crew come in and talk to us.” Testimony clips from the Texas House feed keep running, and the post says plainly that David is speaking to the legislature.
• Comment replies go to Dawn by text first The first two or three, each with its post, so the replies learn her voice. Dawn: “That works for me.” and “Send me a text.”
• Dawn or Tim first, David third Dawn: “I would like for you to come to myself or Tim, and David would be your third resource.”
• Anything that looks like a lead goes to Tim A broker, TPA or benefits group gets a personal LinkedIn message from Tim, who passes it to Dawn when it's time for a meeting. Tim: “Just CC me on that stuff, please.”
• The remission story is clear to run No name and no health information are used. Authorization forms go out only when a patient tells their story on camera, and a provider is named only when they want to tell it.
• October goes pink, with no ribbon A bright pink border on the post, or the DCA logo in pink for the month, lightened so the navy doesn't swallow it. Starts October 1st.
• LinkedIn Premium waits Tim: “I want to hold on LinkedIn Premium just until we're ready to actually follow up on leads and sign clients.” He'll take the cost and benefit on both Premiums to David.
• The call stays at thirty minutes, and Corrine isn't added Tim: “Our intent is to get this done in 30.”

Still open after the call

• DCA's category name. Tim is bringing a four or five word line from his call with Spencer.
• X Premium. Tim would keep the tier that includes Grok, and wants to talk it through with David.
• A library of DCA explainers and a shared inbox for questions and leads. Gwen raised both. Tim wants to wait until Dawn is comfortable, and no date was set.
• Tomorrow's post is the first one built to Dawn's new line, one procedure and one transparent price. It's ready for Dawn, and it only runs with her yes. If it isn't right, it waits rather than runs.

Source: Meeting minutes PDF DCA-Weekly-Call-Minutes-September-29th-2026.pdf, ported from hazelpiper-infra sites/dca-hub/site/assets/meetings-data.json

Monday, September 21st, 2026, 8:30 to 9:17 AM Central

Weekly call, Monday, September 21st

On the call: David Balat, Dawn Thompson, Tim Kaufeldt, Gwen Diede

What we decided

• The weekly call moves to Tuesday Same time, 8:30 a.m. Central, thirty minutes. Dawn asked for it because Mondays carry requests that come in late Friday. David, Tim and Gwen agreed on the call. The first Tuesday call is September 29th, and the invite is already changed.
• Approvals move a week forward Next week's posts are approved on the call and go live the following Monday. Changes made during the week are fine. Anything not changed runs as scheduled, and held posts stay in draft until they get a yes.
• The actual posts go out before the call Tim asked for the posts themselves rather than a summary, on screen during the call and in everyone's inbox ahead of it.
• One case becomes one procedure Dawn proposed it because case reads as litigation rather than care, and because the proposal is built around a surgical procedure. David, Tim and Gwen agreed. Already applied across September and October.
• The hospital fit post is reframed David raised the inconsistency and Dawn and Tim agreed: emergent care and the absence of a payer relationship describe the individual patient, not the hospital. The post now opens with why Direct Care Alliance fits rather than where it does not.
• October carries Breast Cancer Awareness Month David raised it. Pink on the logo and on borders through the month, and Dawn's grayscale idea with one or two elements in pink. Dawn records the October clips rather than David.
• The coverage map shows dots, not names Dawn asked that nothing imply a partnership where the relationship was a single case agreement. Dots on a map, no facility names, no partner language. Tim asked for crimson rather than blue.
• The podcast comes back the last week of October Tim's call, so October stays on cancer content. Planning for a November start, and recorded before November 20th.
• Approvals split between David and Dawn The standing image set was approved by David some months ago. From here David signs off the captions and the clips, and Dawn signs off the images and anything with a patient in it, so the whole October image set routes through her.

Source: Meeting minutes PDF DCA_Weekly_Call_Minutes_September_21_2026.pdf, ported from hazelpiper-infra sites/dca-hub/site/assets/meetings-data.json